Another rumor has been proven today, as the team at DICE has released a statement that Battlefield 4 will officially be seen for the first time at a press event on March 26th at the Game Developer’s Conference. The news that Electronic Arts and DICE have such an event scheduled is both exciting, as we can expect to see the first true next-generation footage that many have been raving about, that have been so lucky, but too is a little ironic in the same breath. Typically, the Battlefield games have been brought to fruition within the earlier months of the year, February being the month of the last two reveals in the series, but as EA has leaned more toward the realistic shooter and away from arcade style that Battlefield: Bad Company was known for, the competition between it and the Call of Duty franchise has become stronger than ever. Looking deeper into the past the timing of the event for the next Battlefield game is looking more like a strategic ploy to steal the thunder away from the competition.
The past games, especially the Call of Duty: Modern Warfare series, has always seem to set their reveals for the end of the month of March. The last game in that line of the series, Modern Warfare 3, was revealed on March 21st, 2011. While a date being set doesn’t mean that another game can’t be shown at the same time, or that it doesn’t coincide with other factors such as development, console reveals, among other things, it does seem a bit weird that we have waited about a month since some Gamestop personnel had dropped the news that they had seen the newest Battlefield in action. There is little doubt that the game is amazing graphically, as the last was quite a feat on consoles, but the rush of excitement surrounding the next generation of consoles is beginning to peak at a feverish pitch. With that, DICE’s decision to reveal the latest and greatest shows that the company is recognizing the battle between Call of Duty and their own game for supremacy of the First Person Shooting War Game genre is at a cross-roads and the victory is there for the taking. Because of that factor, launching an event to show off the game is a tactical move to enable them to draw right around the time that we can presume we will begin to hear rumblings about Modern Warfare 4.
If Battlefield is still the first to show it’s hand, there is little doubt that we will have started to see rumored screens, cover art, and details about MW4; but the chance for Activision to respond to an amazing trailer or something along those lines will be, likely, harder to do with a limited time to prepare. There is no doubt that both games will sell, but when Battlefield 3 and Modern Warfare 3 were pit against each other the results from sales figures were the closest they have been between the two ever. This is a perfect opportunity to draw as much attention away from Call of Duty and place it upon themselves, not to mention the excitement will continue to build over the next couple of weeks as we wait in anticipation. I don’t think anyone will debate the fact that looking into the past will only reveal that the decisions made by Electronic Arts and DICE are anything but a strategic marketing decision. We live in a “what have you done for me lately” society and by launching more than a month before the competition, as far as a reveal, puts Battlefield at a disadvantage because all the talk is stolen when Activision reveals their war machine. Now, with the timing of this event, the playing field will be leveled and who will have the quicker and more impressive draw remains to be seen.
We will have a picture of the newest Battlefield 4 cover art as it is expected to be released today (3/15/13). Check back and bookmark this post to see what we can take away from the cover art and hints that might be given by it for what is to be expected on the 26th.
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